Introduces a new design language for showing vehicles in use, which is based on rich graphics and animation. We knew the brand had to reflect the roads and intersections and be timeless and authentic. We aimed to capture the brand's values with an intentional color palette, using a contemporary but modernist approach that fits the industry perfectly. Besides that, hop combines a constantly expanding digital app that has something for everyone, from summary details and story sharing to driving history. The website is sleek, informative, and appealing, using a contemporary but modernist approach that perfectly fits the industry.