Client
Hop Scooter
Services
Brand Audit & Research
Logo Design
Visual Identity Design
Brand Guideline
Illustration
Art Direction
Print Collateral
Web Design
Mobile App
Design System
Year
2022
Hop Scooter the eco-friendly alternative to urban transportation, with its riding ease and performance is a true timesaver!
Overview
Hop here, hop there.
Hop's new look emphasizes its status as a cutting-edge high-end brand. Three words define the new Hop logo; simplicity, timelessness, and assertiveness.
We have worked alongside to elevate Hop's look through an intentional color palette, elegant silhouettes, powerful photography, a visual language inspired by the roads and intersections Hop scoots through.
We have worked alongside to elevate Hop's look through an intentional color palette, elegant silhouettes, powerful photography, a visual language inspired by the roads and intersections Hop scoots through.
Down to the glitchy yellow highlights, and futuristic typography elevating the physical product with digital design.
Down to the glitchy yellow highlights, and futuristic typography elevating the physical product with digital design.
After you've figured out the basics of your brand, you can start fleshing out your concept. This consists of various parts, including your materials, brand colors, voice, slogan, and visual style.
After you've figured out the basics of your brand, you can start fleshing out your concept. This consists of various parts, including your materials, brand colors, voice, slogan, and visual style.
After you've figured out the basics of your brand, you can start fleshing out your concept. This consists of various parts, including your materials, brand colors, voice, slogan, and visual style.
After you've figured out the basics of your brand, you can start fleshing out your concept. This consists of various parts, including your materials, brand colors, voice, slogan, and visual style.
Overview
Overview
It's time to get visual now. The brand concept is authentic to everything Hop stands for. The logo was approved for the brand, thanks to this concept.
The clean lines and minimalistic approach create a sense of sophistication, while the flowing script adds a touch of personality.
It's time to get visual now. The brand concept is authentic to everything Hop stands for. The logo was approved for the brand, thanks to this concept.
The clean lines and minimalistic approach create a sense of sophistication, while the flowing script adds a touch of personality.
The new logo introduces a brand new typography while at the same time making a solid connection with the old logo. The lines and curves are very similar, but the new font is more modern and clean.
The new logo introduces a brand new typography while at the same time making a solid connection with the old logo. The lines and curves are very similar, but the new font is more modern and clean.
It wasn't easy to visually communicate scooter information, charge status, and range information on a compact card. Every challenge is different so is every solution depending on the demands.
It wasn't easy to visually communicate scooter information, charge status, and range information on a compact card. Every challenge is different so is every solution depending on the demands.
We prioritized the user interface and outlined key points of branding. The fresh style used across new interfaces highlighted specific points.
We prioritized the user interface and outlined key points of branding. The fresh style used across new interfaces highlighted specific points.
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