The Simpra new logo is a colorful design representing the company’s commitment to the new generation. The new logo fits in wonderfully with its neubrutalism mentality. The bold, angular letters and the simple, geometric nature of the logo (all the while preserving the s monogram!) make it stand out from other companies in the same field. The logo each represents one of the three primary services that Simpra offers: POS devices, contactless payments, and the bills.