Client

Simpra

Services

Branding

Logo Design

Art Direction

Mobile

Web Design

Year

2023

Simpra is able to process payment, order, reservation, etc., with the software it has developed for Restaurant and Hotel businesses.

Overview

The Simpra’s new logo is a colorful design representing the company’s commitment to the new generation.

The new logo fits in wonderfully with its neubrutalism mentality. The bold, angular letters and the simple, geometric nature of the logo (all while protecting the S monogram!) make it stand out from other companies in the same field.

The logo represents the three primary services that Simpra offers: POS devices, contactless payments, and the bills.

Flat colors meet modern imagery and contemporary illustrations within this brutalist new branding. It’s Simpra with a blend of clashing colors —colors are often clashing but muted. We certainly didn’t follow the ‘less is more’ philosophy.

Restaurant POS system built by restaurant people like you.

Restaurant POS system built by restaurant people like you.

Restaurant POS system built by restaurant people like you.

Restaurant POS system built by restaurant people like you.

Think-readable, geometric typography combined with unusual backgrounds and colors. This is precisely the world we built for Simpra.

Think-readable, geometric typography combined with unusual backgrounds and colors. This is precisely the world we built for Simpra.

Think-readable, geometric typography combined with unusual backgrounds and colors. This is precisely the world we built for Simpra.

Think-readable, geometric typography combined with unusual backgrounds and colors. This is precisely the world we built for Simpra.

We’ve already seen how much fun the Simpra brand can be, and we’re thrilled to be able to bring that to illustrations. We want people who see Simpra’s illustrations to feel like they’re hanging out with a friend—someone who’s fun, witty, and engaging—and that’s exactly what we made happen!

Less is more philosophy is around every corner! Meet Simpra's new website. It is incredibly colorful and easy to use. Illustrations and texts dance together.

Less is more philosophy is around every corner! Meet Simpra's new website. It is incredibly colorful and easy to use. Illustrations and texts dance together.

Less is more philosophy is around every corner! Meet Simpra's new website. It is incredibly colorful and easy to use. Illustrations and texts dance together.

Less is more philosophy is around every corner! Meet Simpra's new website. It is incredibly colorful and easy to use. Illustrations and texts dance together.

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You might want to see additional creativity

You might want to see additional creativity

You might want to see additional creativity

All Works

Let's create something unique together.

Schedule a call

London Office

AA House 23127 Old Gloucester Street

London - UK

Istanbul Office

Officelink - Piazza AVM,
Maltepe

Istanbul - TR

Let's create something unique together.

Schedule a call

London Office

AA House 23127 Old Gloucester Street - London - UK

Istanbul Office

Officelink - Piazza AVM, Maltepe Istanbul - TR

Let's create something unique together.

Schedule a call

London Office

AA House 23127 Old Gloucester Street

London - UK

Istanbul Office

Officelink - Piazza AVM,
Maltepe

Istanbul - TR

Let's create something unique together.

Schedule a call

London Office

AA House 23127 Old Gloucester Street - London - UK

Istanbul Office

Officelink - Piazza AVM, Maltepe Istanbul - TR