Client
Papara Technology
Services
Brand Audit & Research
Brand Strategy
Logo Design
Visual Identity Design
Brand Guideline
Illustration
Motion Design
Year
2023
Papara is a financial technology startup that strives to create a new experience by offering competitive and user-centric solutions to traditional financial applications.
Overview
The new logo introduces a brand new typography while at the same time making a solid connection with the old logo. The lines and curves are very similar, but the new font is more modern and clean.
As a result, it becomes timeless and memorable, maintaining Papara's strength and credibility.
Goal
Avoiding purple and gradients, we aim for a simplified and cool logo while retaining the essence of the current design.
Embracing a minimalist approach, we'll modernize the font for a cleaner look, opt for simple yet distinct colors, and incorporate iconic elements to reflect the brand's values.
Goal
Avoiding purple and gradients, we aim for a simplified and cool logo while retaining the essence of the current design.
Embracing a minimalist approach, we'll modernize the font for a cleaner look, opt for simple yet distinct colors, and incorporate iconic elements to reflect the brand's values.
Ensuring scalability, the design will strike a balance between familiarity and a fresh, contemporary feel, providing a new but recognizable logo.
Ensuring scalability, the design will strike a balance between familiarity and a fresh, contemporary feel, providing a new but recognizable logo.
Ensuring scalability, the design will strike a balance between familiarity and a fresh, contemporary feel, providing a new but recognizable logo.
Ensuring scalability, the design will strike a balance between familiarity and a fresh, contemporary feel, providing a new but recognizable logo.
Overview
Overview
The new logo introduces a brand new typography while at the same time making a solid connection with the old logo. The lines and curves are very similar, but the new font is more modern and clean.
As a result, it becomes timeless and memorable, maintaining Papara's strength and credibility.
The new logo introduces a brand new typography while at the same time making a solid connection with the old logo. The lines and curves are very similar, but the new font is more modern and clean.
As a result, it becomes timeless and memorable, maintaining Papara's strength and credibility.
Overview
Overview
Timeless characters. Linear illustrations and soft colors. This perfect harmony is bold and dynamic yet simple enough to be used across all digital and print materials.
Timeless characters. Linear illustrations and soft colors. This perfect harmony is bold and dynamic yet simple enough to be used across all digital and print materials.
Now, it’s time to play with the visuals. We set out to create a new world that reflected Papara’s values. We focused on the concepts accompanying us on this journey: cool, dynamic, and accessible.
Now, it’s time to play with the visuals. We set out to create a new world that reflected Papara’s values. We focused on the concepts accompanying us on this journey: cool, dynamic, and accessible.
Now, it’s time to play with the visuals. We set out to create a new world that reflected Papara’s values. We focused on the concepts accompanying us on this journey: cool, dynamic, and accessible.
Now, it’s time to play with the visuals. We set out to create a new world that reflected Papara’s values. We focused on the concepts accompanying us on this journey: cool, dynamic, and accessible.
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