The Papara logo' old typography was widely used, which gave the brand an uneasy and unreliable appearance. The goal was to create a logo that would make the brand stand out and be remembered. The new logo introduces a brand new typography while at the same time making a solid connection with the old logo. The lines and curves are very similar, but the new font is more modern and clean. As a result, it becomes timeless and memorable, maintaining Papara's strength and credibility.